Councils, comms and why truly giving a shit about your audience is more important than ever before
ABOUT ABOUT LOCAL GOVERNMENT
A new round of spending reductions enhances the communications challenge
Local government has yet to take the reputational hit
I’ve never had a dialogue with another person but I’ve had thousands of conversations…
4 sticky notes to put round your desk and get your brain thinking about how your organisation communicates
1. Empathy “If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from his angle as well as your own.” Henry Ford
2. Smash the caricature
3. It should be on their terms not yours “The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw
4. ‘Channel Agnosticism’ should be your new religion “The medium is the message.” Marshall McLuhan
These thoughts are built on the premise that as the message changes so to should the messenger. LSS
