by gee1194

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Midnight Blue branding

Published Jan 23, 2013 in Business & Management
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Midnight Blue branding... Read more

Branding task for our agency

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Presentation Slides & Transcript

Presentation Slides & Transcript

MidnightBlue
Creative Digital Agency

Origins
University students from a variety of backgrounds and expertise

Keen entrepreneurial spirit with the drive to launch our own agency in Manchester

Passion for marketing, advertising and digital

Our Agency
Creative digital agency
Specialising in culture and leisure sectors
These include: bars, cafes, restaurants, cinemas, spa’s and leisure centres
Providing services such as: websites, leaflets, menus, print adverts, promotional material, apps

Brand Values
Experts in our field
Edgy
Reliable
Fresh / Innovative
Different - cut through the noise
Hardworking



Positioning
Agencies we want to be like

Saatchi & Saatchi
Love Creative
Wonderful creative agency
AMV BBDO
HAVAS LYNX

Meet the Team

Chris Prattey
CEO

Responsibilities

Leading the work of other executives residing in the agency
Formulate a Strategic plan
Creating, communicating and implementing the agencies vision and mission
Overseeing the activity of the agency
Evaluating the success of the agency using KPI’s

Skills
Leadership
Decision making
Foresight
Problem solving skills
Willingness to take responsibility
Communication skills

Why me?
I am confident in making decisions
Excellent problem solving skills
Confident when communicating to others

Anneka Shah
Account Manager

Responsibilities

Clients management
Coordinating project teams
Attending client meetings
Using existing contacts to generate new business in the industry
Delivering presentations

Skills
Excellent communication skills
Be well organised
Confident presentation skills
Charismatic

Why me?
Well organised
Have experience in balancing lots of different tasks
Experience in leading a meeting
Experience in networking

Georgina Shaw
Creative Director

Responsibilities

Developing various marketing schemes and strategies for a client
Designing concepts for promotional needs of clients
Managing creative projects delegating tasks throughout the agency
Working closely the Account Manager in order to make sure a client’s creative needs are met

Skills
Leadership
Working to deadlines
Managing a team
Good communication
Creative

Why me?
Enjoy the creative process of a project and have knowledge on Adobe Photoshop and HTML.
Able to work to deadlines & manage a team effectively
I like to get involved and develop creative ideas within group tasks
Skills within media and film creating promotional materials from idea to design

Grace Smalley
Brand Executive

Responsibilities

Creating a lasting impression among consumers and improving product sales and market share.
Monitoring market trends and overseeing advertising and marketing activities to ensure the right message is delivered for clients product or service.
Working closely with many teams to make sure the company brand values & image are followed.

Skills
Analytical skills
Excellent communicator verbally and in writing
Teamwork
Leadership
Time Management
Organisation

Why me?
Interested in what competitors are doing
Enjoy working in a busy, deadline-driven, creative environment
Enjoy working in product management

Roman Taylor
Marketing & PR
Manager

Responsibilities

Implement a strategic communication plan and handle crisis management
Creating a marketing and PR strategy aimed at B2B sectors
Manage online presence
Organise, attend & speak publicly at events, liaise & network with stakeholders, and act as contact for the media
Maintaining media, client & industry contacts

Skills
Self-motivated & dynamic
Knowledge or experience of mainstream media
Excellent written and verbal communication skills
Highly developed interpersonal skills
Flexible & able to handle changing priorities and manage multiple tasks simultaneously
Good skills with Word, Excel, PowerPoint, and Dreamweaver

Why me?
I am a confident public speaker, with excellent copywriting ability
I am proficient with Microsoft Office & have experience using website design software
My studies in Media give me experience in the area
Previous employment experience in market research & communicating in B2B roles
Studied marketing communications strategy development theory.
Previous successful experience in sales & team leadership employment roles.

MidnightBlue
Creative Digital Agency