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Jacqueline Nicole WilliamsFull Sail UniversityTwitterFacebookDiigoTumblrLinkedinMy road to masteryA twelve month timeline
EBMS - 12 Month Program
EXECUTIVE LEADERSHIPMy objective for this class is to understand what specific qualities make an efficient and successful leader in today’s entertainment industries.Skills/Tactics:#1. Find a good mentor to learn from and look up to for advise and opportunities.#2. Evaluate past leadership experiences, and determine the areas where I need improvement.#3. Attend the leadership seminar in Severna Park, Maryland,"The education of a man is never completed until he dies.” - R. E. LeePROJECT & TEAM MANAGEMENTMy objective is to understand the fine line between leadership and being a team player. My second objective is to understand the important factors that are necessary in working on group projects for a successful outcome.Skills/Tactics:#1. Speak with leaders, in different fields, on the techniques that work best for them and why.#2. Improve my public speaking, so articulating my plans are efficient and productive to those that are around me.#3. Research and practice new communication techniques, whether it be face-to-face or in use of new-aged technology.BUSINESS STORYTELLING & BRAND DEVELOPMENT My objective is to understand the importance of business storytelling, and how to build an efficient brand development.Skills/Tactics:#1. Use my Tumblr to begin developing a personal brand identity.#2. Research and compare useful techniques I can apply towards “real-world” situations, and how I can use my strengths to achieve a personal delivery. #3. Use Tumblr, and other networking tools, to develop a name for myself that I will be comfortable and proud to sell.
ENTERTAINMENT BUSINESS FINANCEFinance is the area of business that is my greatest challenge. My objective for this class is to develop a personal connection to finance, so I can build the confidence I need in order to succeed. Skills/Tactics:#1. Start small: Create and document a personal financial budget.#2. Actually use that personal budget and record the positive outcomes.#3. Transpose my personal budget into a future financial plan, so I can apply that any field involving finance.NEGOTIATION & DEAL MAKINGMy objective is to practice smart negotiation, and deal making, using new techniques until they become familiar and second nature in everyday life. Skills/Tactics:#1. Find opportunities that involve negotiation, which will help gain the experience I need. $2. Continue to develop communication skills. #3. Build connections and trust among my field.PROJECT & ARTIST MANAGEMENTMy objective is to understand what makes an artist/manager relationship, which will result in a successful project outcome. Skills/Tactics:#1. Reflect on my own performance s an artist, and use that as an advantage in communicating with other artist. #2.Never forgetting what the other side of the industry (artistry) means and wants. #3. Work to improve communication skills, and using personalization tactics.
BUSINESS PLAN DEVELOPMENTMy objective is to understand the proper steps it takes to develop an efficient business plan. Once doing so, I will be one step closer to making a name for myself in the entertainment industry. #1. Use my organization skills to an advantage, and apply towards my field. #2. Use my organization skills with the new technology available (no more pen and paper).#3. Being able to maintain stress to where it doesn’t affect my performance.FINAL PROJECT: BUSINESS PLANMy objective for this class is to gather all of the information I have learned, over the past 12 months, and apply it to my final project. #1. Display my hard work, and accumulated knowledge, to my final project.#2. Use my final project to find new opportunities in the entertainment industry.#3. Use the skills and techniques learned over the past 12 months to apply to an entry-level position.“Real World” ExperienceEntertainment Networking SocietySocial Media ClubThe X Factor ClubExecutive Leadership Team Expanding PLNExpanding my connections through“Always do your best. What you plant now, you will harvest later.” – Og Mandino
Characteristics of My MentorLeaders within my industrySocial Media Coordinator at EMI Music Publishing: 1111 Lincoln Road, Miami Beach, FL (305-532-3361)Public Relations Assistant, Internship at Sony Music. Apply to the Spring program: http://www.sonyentertainmentnetwork.com/careersMetropolitan Internship Program. Positions include publishing assistant, assistant marketing coordinator, etc. Locations include NY, CA, FL. Contact (212) 769-7000SPOTCO Open positions and Internships: firstname.lastname@example.org and Broadcastjobs@spotnyc.comJameka S. Witten, Public Relations Professional, Strategic Marketing, Public Speaker and Social Media Enthusiast, Contact via LinkedIn. Closed profiles, so no other contact (phone/email) is publically displayed.b. Susan Slamer, Vice President of Music at Sony Entertainment, contact via LinkedIn. At least 5 years of experience within their field.Someone who has a balanced lifestyle, so they have time to really show me the ropes.Someone who is dedicated and very organized, to a point where I know they are reliable and efficient.Someone who has a lot of connections and networking advantages.
Graduation & BeyondGraduation in itself will be a great accomplishment. I am the only female in my family to have a Bachelor’s degree, and I will be the only one with a master’s degree. With this I will be able to enter the entertainment industry with an intellectual advantage. I will have the skills, techniques, and experience that will be sought out. My goal is to have interview set up months prior to graduation, so when the day arrives I will have opportunities lined up. Leaving graduation I will know if Law School is the next step for me, or if Marketing and Promotions is where I am meant to be. Either way, this 12 month program will provide the tools I need to succeed, on a personal and industrial level.
ReferencesCapitol Entertainment. GlobalData Company Profiles, Business Solutions, LexisNexis, 2013 http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/EBSCOhost and LexisNexis Academic. http://www.fullsail.edu:81/hottopics/lnacademic/EMI Music Publishing. Getting into the Right Song, 2013. http://emimusicpub.com/about/index.php Sony Entertainment Networks. LinkedIn Profile. https://www.linkedin.com/redirect?url=http%3A%2F %2Fwww%2Esonyentertainmentetwork%2Ecom%2Fcareers&urlhash=g3Nj&trk=Sony+Network +Entertainment+Int%27l+%28SNEI%29_websiteSPOTCO. http://www.spotnyc.com/our-work/highlights/