Digital Magazines: Favored By Readers, Profitable For Publishers

"More and more people are switching to reading newspapers and magazines in digital format, and this is mainly due to the expansion of the tablet market," - Nathaniel Phillips, LekioskWhat’s Going On At the Market?Stats resource: Mequoda study

What Tablets Do People Use Most For Reading?Stats resource: Mequoda study

Digital-Readers’ PortraitStats resource: TheMobileMagazineReader study

Why Do Readers Prefer Digital Editions?Stats resource: TheMobileMagazineReader study

How Do Digital Audience Interact with Tablet AppsFeature #1 Better interaction with the content62 % of iPad Viva magazine users read through the whole or nearly whole digital edition, and many people do it more than onceFeature #2 Additional actionsa visit of the official publisher’s site or page in Facebook, Twitter, G+, the recommendation of the article to someoneStats resource: Viva AdImpact iPad Survey, Adobe study

How Do Digital Audience Interact with Tablet AppsFeature #3 Better interaction with adsStats resource: Adobe study

How Do Digital Audience Interact with Tablet AppsFeature #4 Growth of the total content consumption68% of respondents claimed reading on the iPad newspapers and magazines that have not been purchased in a paper variant before52% of the participants agreed that the number of digital magazines and newspapers read has increased after the iPad purchaseStats resource: Axel Springer iPad Panel study

What Do Owners of Digital Editions Get?

“The rapid consumer adoption of tablets, and an early  preference for digital magazines over print magazines by their users, leads us to conclude that a long-range digital publishing strategy is imperative to the survival and prosperity of every magazine publisher”.Don Nicholas, Mequoda CEOWhy Should You Go Mobile?

Want to Find Out More About Digital Publishing Solutions?Feel Free To Contact Nasty Creatures: Email: info@nasty-creatures.comSite: http://nasty-creatures.comPhone: +375 17 335-25-46