The importance of branding and how we can help! 10/15/2013 TwoFish Creations ©2013 1 TwoFish Creations Freehold, NJ 732 - 221 - 0566

Table of Contents 10/15/2013 TwoFish Creations ©2013 2

as a good option, but not the best option on any given Sunday morning churches, but rather from: Football/Baseball games Weekend sales The relaxed reading of the Sunday paper with a cup of coffee Amidst the noise, churches must be more intentional and creative than ever as they step out in faith and seek to engage those outside their walls . Although Christian churches clearly should not view competition in the same way that for - profit companies do, they do face a similar set of challenges Real Challenges 10/15/2013 TwoFish Creations ©2013 3

C hurches often neglect their branding, and more specifically, their web sites and social media platforms, ie ; Facebook , Twitter, and LinkedIn. In the 21 st ever set foot in the door. Trevin Wax* Many churches may spend large amounts of money on renovated facilities, yet completely neglect their own brand identities. Branding First Impressions 10/15/2013 TwoFish Creations ©2013 4 *Managing Editor of The Gospel Project at LifeWay Christian Resources

A highly intentional brand and brand communication strategy should put into place. Your home page acts as the initial greeter that stands at the front door of your church directing people to the right place : Ask yourself this question : message are we sending about the church to the people who visit our site every day Do our social media platforms communicate a clear or disunited message ? Are we accurately reflecting the true character of God as revealed in Brand Messaging - Essentials 10/15/2013 TwoFish Creations ©2013 5

A church branding project is as much a strategic consulting project as it is a design solution, and TwoFish Creations is your partner during every step of the process A typical project will involve: A brand audit A Design (Re - Design) of: Logo Visual identity Web site Social Media Printed marketing material An Inspired Design Process 10/15/2013 TwoFish Creations ©2013 6

Assuming that your church is authentically living out the message it wants to communicate, a carefully crafted brand executed consistently will bring your vision to the community. Best case, this will result in someone becoming so intrigued by your message that he or she will take time to visit or contact you! Results 10/15/2013 TwoFish Creations ©2013 7