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Website Ideas and Concepts.pptx

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Presentation Slides & Transcript

Presentation Slides & Transcript

Website Ideas and ConceptsNational Christian Camping WorkshopSeptember 11, 2013Presented by: Dennis WashingtonPresident, Cross Digital

About Me

About MeMy former life?TV MeteorologistReporterDigital Content Director

About MeNow?Created Cross Digital in June 2013Content Marketing for Businesses,Churches and Organizations

What is Content Marketing?Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.

What is Content Marketing?News storiesVideosHow-to guidesFAQ’sInfographicseBooksWhite papersCase studiesExamples

Website Ideas & ConceptsYour Website - The Digital HubThere is NOTHING more importantthan your website.

Website Ideas & ConceptsYour Website - The Digital Hub

Website Ideas & ConceptsWhy a Good Website is ImportantYour Digital HomeComplete ControlSimplify and Organize

Website Ideas & ConceptsWhat Makes a Good WebsiteDesignContent

Website Ideas & ConceptsWebsite DesignMust be mobile-friendly“Responsive”

Website Ideas & ConceptsDesign > Simple NavigationAs few links as possibleEasy to find

Website Ideas & ConceptsDesign > Loads QuicklyIdeal load time 1-3 seconds

Website Ideas & ConceptsDesign > SEOSearch Engine OptimizationTitle and MetadataRelevant, Unique ContentLinks to AND from website

Website Ideas & ConceptsWebsite ContentYour website should be updatedas often as you update your camp.Nobody visits stale camps.Nobody visits stale websites.

Website Ideas & ConceptsWebsite Content > ElementsBlog or NewsOnline tools and formsLogo and picturesSocial Media icons

Website Ideas & ConceptsWebsite Content > BlogEasy way to share information, pictures, and videosGreatly improves SEORequires regular updates

Website Ideas & ConceptsWebsite Content > Online Tools and FormsOnline calendarsOnline registrationOnline paymentsPeople are less likely to printand mail forms

Website Ideas & ConceptsWebsite Content > Other ContentLogoPicturesSocial media icons/linksYour website = your identityUse it as a digital links directory

Website Ideas & ConceptsMeasure Your SuccessGoogle AnalyticsFree to useSee what works, what doesn’t

Website Ideas & ConceptsWebsite Design OptionsClover Sites cloversites.comWordPress wordpress.comCustom WordPress install

Website Ideas & ConceptsWebsite Design OptionsClover Sites Very easy to setupResponsive designNo blog$1,000 setup fee$20 per monthEmail not included

Website Ideas & ConceptsWebsite Design OptionsWordPress.comResponsive designBlog and design optionsFree option (less control)$73/yr. ad-free custom designEmail not included

Website Ideas & ConceptsWebsite Hosting OptionsCustom WordPress installAvoid GoDaddy (too slow)Rackspace ($100/yr - $150/mo)More control over designCustom featuresEmail included

Website Ideas & ConceptsQuestions?