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How Do You Leverage Content Marketing To Avoid Penguin

Published Aug 8, 2013 in Business & Management
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This is only a small list of the many tasks that can be done to prevent the arrival of Penguin 2.0, however, the best recommendation I can make is to never engage in tactics that Google lists as spam. Although initially good results are obtained, then the site will sink into the results page.

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1 How Do You Leverage Content Marketing To Avoid Penguin 2.0 The old SEO strategies are increasingly obsolete, and this is because now the SEO experts have found a useful way to achieve ranker site with content marketing. Content marketing has always helped sites to achieve a good position within the search results and unless the algorithms change drastically, this will continue. Content marketing is a strategy that combines several fe atures, generate traffic, and increase web visibility and brand presence. The various options through which you can generate content marketing are: images, infographics, videos and even text. Marketing does not mean new SEO content, always has been and alw ays will be. The objective is to disseminate information more users and publicize a brand. But towards the very nature of content, position in search results. SEO is not limited only to optimize pages for search engines, covers a wide range of activities ranging from improving user experience By : Opti Matrix Solution - Web Development Company

2 with the website, to ensure dissemination of content a s computer graphics and videos. Google Updates, Penguin 2.0 Titles and descriptions : It remains one of the most misunderstood, but one of the most important. A good tip is to make sure there are no duplicates, should not be too long nor too should be optimized, not to include too many keywords. Anchor text : too optimized Keywords are not a good recommendation, it is best to create links in the most natural way, as most people would. Incoming and outgoing links : Running test can help detect links mani pulative techniques. If the results show that at least 50% of the links are questionable, this can throw the positioning of a website. Page Speed : Google analyzes the time it takes to fully open a website, if it takes too long, the user experience will be negative, so fast loading speed is a good criterion to help position a site. Redirects : For those pages that were already positioned but were eliminated, add a 30 1 redirect, which tells Google that the site was By : Opti Matrix Solution - Web Development Company

3 moved and must follow. The URL must be canonical, many already know, but some people still do not use this type of address. Alt Attributes : No need optimizer with too many keywords. When images replace text , write naturally information will help Google index the content correctly. Tracking problems : Webmaster tools are a powerful tool that helps detect errors in the pages. Review this utility frequently helps troubleshoot and maintain the position of a page . Malware : Usually, Google sends an email when a site is infected with malware, but is not always the case. To prevent reinfection and if, fix quickly, it is advisable to perform a periodic review in search of these threats. This is only a small list of t he many tasks that can be done to prevent the arrival of Penguin 2.0, however, the best recommendation I can make is to never engage in tactics that Google lists as spam. Although initially good results are obtained, then the site will sink into the result s page. Post By: This article has been written by a technical writer working at Opti Matrix Solution a Web Development Company offering affordable search engine optimization services and Website Designing Services to the worldwide clients. By : Opti Matrix Solution - Web Development Company