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Comp1001 Project Ppt.pptx

Published May 15, 2013 in Business & Management
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Presentation Slides & Transcript

Presentation Slides & Transcript

Comp1001 Project
Apple Changes Our Life
Group 302
Wong Chun Tung
Lam Nga Lei
Yu Ho Yan

Agenda
Introduction of website
Introduction of Apple Inc.
Introduction of Apple Products
Comparison of Apple Inc. with other companies
Influence brought by Apple Inc. and its products

Introduction of the website
Why choose “Apple Inc.”?
“Because the people who are crazy enough to think they can change the world, are the ones who do. “ (Steve Jobs, 1997)
Investigate the methodology and the succeed of Apple Inc.
Investigate the impacts brought by Apple’s products.

Process of Website creation

Process of Website creation

Organization of information

Some very special features in the webpage
Illustration with pictures
Attractive to visitors
Complicated concepts to be explained with the aid of image
Structured content
Information categorized into different aspects
The allocation of content follows a logic flow
User-friendly Navigation
Effective guiding for visitors to read the webpage
The positioning of information favors visitors to navigate

Introduction of Apple Inc.
2nd largest publicly traded corporation in the world by market capitalization
At 2012, worldwide annual revenue achieved a total of $156 Billion
Products and technologies maintain prominent positions in the global market

Introduction to Apple Products
Mac
iPad
iPod
iPhone
Apple TV
Operation system

Comparison of Apple Inc. with Samsung
The Two-Horse Smartphone Race : Apple and Samsung !

Comparison of Apple Inc. with Samsung
Apple – Need Seeker
Know customers better than themselves
Identify unarticulated needs
Be the first in the market to address the needs
Focus on direct customer observation
Samsung – Market Reader
Stay in tune with what competitors are doing and rapidly come up with own version
Focus on market research
Create multiple versions of myriad products with different specifications to fit different customers’ need

Comparison of Apple Inc. with Samsung
Apple – Need Seeker
Sell only one phone (In the case of Smartphone)

Samsung – Market Reader
Create multiple versions of myriad products with different specifications to fit different customers’ need

Influence brought by Apple Inc. and its products
Creativity
In the aspect of design
Education
In the aspect of tools for teaching and learning
Society
In the aspect of social differentiation and changes in communication

Problems encountered in Project
Gathering Information
Generalization and simplification needed as too many information
Change in tone used is needed as most information is written in formal register
Webpage Making
Difficulty is found in obtaining useful widget