by chidixon

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Universal Pictures FAST 6.pptx

Published Apr 21, 2013 in
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Presentation Slides & Transcript

Presentation Slides & Transcript

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CUSTOM PROGRAMMING
MY FIRST CAR…

The “My First Car” series features celebrities in candid video interviews with our editorial staff, telling us about their first car.

Fabolous drove a Hooptie – Saigon leased his first car with no credit history, and Busta Rhymes talked about his “Cherry Pathfinder.”
Even Sway and Ne Yo have stories about the first bucket they drove.

In an exclusive interview, we’ll find out what Tyrese drove for his first car – was he fly from the jump or was he more Flintstone style?
THE URBAN Daily Men’s Channel

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The iOne DYNAMIC CONTENT MODULE
MY FIRST CAR…

To ensure maximum exposer and user engagement of this premium content we will leverage the iOne Content Module.

In addition to viewing the videos users can engage with a custom built game within the unit, where they match the celebrity with their first car, from the “My First Car” series.

Additional custom interactions can include, client video clips, social media sharing, and click to purchase tickets in advance!

THE URBAN Daily Men’s Channel

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“That’s my car!”

The “My First Car” series, allows celebrities to tell their stories. “That’s My Car” on GIANTlife gives our readers a chance to share THEIR love for cars.

By bringing a digital scavenger hunt to life – we will get a glimpse of our users and the vehicles they love.

At the beginning of the promotion, our editorial staff will lay out the challenge, creating a list of movie related cars and other details.
The challenge list will include items like:
1970 Dodge Charger
Black Honda Civic with an air foil
A car with Gull Wings
American Muscle etc.

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Custom social media contest
GIANT Urban Youth Channel

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“That’s my car!”

Our audience will be challenged daily, to locate a specific Auto/driving/ vehicle related scenario and snap a selfie with the it. Entries will be posted on instagram using hashtags, images will be curated and reposted on our sites to incent additional visitors to enter for a chance to win.

At the conclusion of the promotion, the user who’s found the highest number of items from the list will win $1000 to fix up their own car!

Promotion of the contest will be through our social media footprint – twitter and facebook tweets and posts, and cross promotion from our family of sites.

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Custom social media contest
GIANT Urban Youth Channel

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BlackPlanetRadio
Fast and Furious PLayList

New to BlackPlanet Radio – Music Concierge! An interactive tool, the Music Concierge allows users to set the mood based on variable filters – day of the week, time of day, & activities. This way they can have the music they want when their in their new ride.

Custom opportunity includes:
Backgrounds on the home page for select filters
Thematic navigation buttons
Specially selected playlists featuring fight themed songs
Social Media Promotion

Starting with the rappers who have made appearances in the Fast and Furious franchise This playlist will feature famous cross over stars.

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Custom Programming
GIANT Urban Youth Channel

Custom programming
EYE CANDY of the day…

Fast Furious and Hot – The Fast and Furious series is full of eye candy – Dwayne Johnson, Tyrese, Paul Walker, Sung Kang – the list goes on. A little something for everyone!

A custom unit in the right rail of our HelloBeautiful Homepage – our “Eye Candy Of The Day” image rotator.

Right up front. Where it should be!

Additionally, we will host an image gallery featuring the gorgeous multi-hued men of the Fast and Furious Franchise.


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HelloBeautiful Women’s Channel

Custom programming
EYE CANDY of the day…

In support of our eye candy gallery, we will produce an eye candy series –

Bios of the men of our dreams will be featured on the pages of HelloBeautiful, where we can learn more about Paul Walker’s obsession with anything aquatic, Sung Kang’s Saketini and The Rock’s brilliant move to trademark his nickname.

(Editors note: This is the kind of candy that a gal could get used to having on her desk!)



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HelloBeautiful Women’s Channel