WHY
MAP?
With the abundance of research, proven methods, and data available today, why map?

TO UNDERSTAND SYSTEMS

Mapping has the power to help quickly understand complex systems, and to translate them into a universally understood visual medium.

The greater the complexity of a system, the greater the need to map.

It is this birds-eye view that allows us to make informed decisions abut who to work with...

Maps allow you to quickly see your system, understand key players, key systems breaks and potential systems levers.

WHAT
& WHO
DO YOU
MAP?

When Mapping, we try to take a holistic approach. It is the combined accounting of internal and external influences that leads to true understanding.

We break down the system into “9 Buckets” or categories that are essential in considering any system. These 9 categories stand as the foundation of our mapping method. Mapping is not research so much as a strategic tool for teams to engage with and build strategy

HOW?
This all sounds very complicated….. so how do we get it done?

WE
GUIDE YOU
FURTHER™ has safely guided numerous organizations through complicated systems processes. We approach the mapping process by
using a time-tested collaborative methodology and work, together with your team.

Depending on your mapping needs, and after comprehensive design consultation, we develop a tailored solution that addresses a carefully co-created vision.

1.

WE
LANDSCAPE
In landscaping, FURTHER™ employs research and interview techniques to establish the system that surrounds an issue, an organization, or an entire sector.

This mapping exercise was created to understand the ‘extension’ of an emerging marketplace and can range from a quick scan and interview set across the nine buckets or a deeper dive into an emerging community.

3.
2.

CO-
MAPPING

We work with clients and partners to “innovate themselves.” When The goal is internal understanding and cohesion, we bring the organization together with research interviews, key partners and we co-create of visual representations of your organizational networks, systems and resource interactions.

3.

PROCESS
MAPPING

In some cases, the map of stakeholders and the opportunities available to the system are not enough.

When a system needs to be more dynamic, we dive deeper into the relationships, inputs, and outputs of a system. This interaction and overlap allow for even greater insight.

In our work with NASA & Nike on LAUNCH, we carefully analyzed inputs, outputs, and the levers that affect a system. These process maps help to show the flow, interaction and outputs between multiple processes and are used as core collateral in strategy discussions and presentations.

The idea of “map as a tool” leads to the living map. We work together with your team to create a mapping language (iconography and flow) and then let your community map themselves on a realtime basis.

We work with off the shelf and in house tools to create these open-mapping experiences

4.

CREATE
LIVING
MAPS

The ultimate expression of a map, the “Platform” model brings together a synergy of research, data, programming, and design, combined with an interface that allows true interaction with the entire system. System players self-identify and shape an ecosystem that has the ability to become a transformative tool for change.
5.

WE
CREATE
PLATFORMS

HOW
MUCH?
Every map we build is designed on a case by case basis. Our experience with previous projects + Industry norms help us generate competitive scope costs. All projects, receive a comprehensive quote
in lieu of exploratory meetings.
Below, a rough guide to map costs…

Landscaping………… $15 – 80k
Co Mapping Exercise $40k
Process Map…………. $20k
Living Maps…………… $25 – 100k (depending on customization needs)
Map Platform………… $100 – 200k

NEXT
STEPS
We look forward to
engaging you and
your team.
For more information
Please contact
jhamaoui@furtherbydesign.com